Think about the last time you had friends over for dinner. Chances are in the hour leading up to it you were vacuuming, wiping surfaces, arranging the decorative couch pillows, putting things in drawers, and anything else to make it look less “lived in”. This is all to maintain the illusion that your house always looks this good on a weekday with two kids and a dog.

Staging your home as a seller leverages that same strategy to influence buyers. Over half of sellers’ agents agree that staging can increase a property’s value by 1-20% and decrease the amount of time a property spends on the market, according to a 2017 study conducted by the National Association of REALTORS®. So, if you’re serious about selling your home for top dollar, consider these three staging techniques:

  1. Depersonalize the space

Depersonalization is one of the trickier staging tools to use without professional help because it requires objective decision making. The goal is to make it easy for buyers to visualize the home as their own. The problem is that won’t happen if they’re bombarded by your sentimental belongings, family photos, and clutter from hobbies or pets. It’s why mannequins have blank faces — they’re surrogates for the customer’s imagination. Depersonalizing your space goes a long way as 77% of buyers find it easier to visualize themselves in a staged home.

  1. Create a welcoming atmosphere

Nothing puts buyers off like dirty, unkempt homes. The simplest staging tool is to perform a deep clean on everything. Curtains, carpets, furniture, appliances, and especially basements and garages are culprits for odor, grime, and clutter that could send potential buyers running.

  1. Showcase your strengths

Showcasing is about distinguishing your home and creating broad market appeal through strategic design. Even though some of your style choices may be totally you, if they have niche appeal they will cast a smaller net for buyers. That doesn’t mean you must buy all new furniture. Instead you can rearrange your existing furniture, downplay niche items, create focal points in each room, and play to your home’s strengths. Take advantage of any rooms with natural light. Design a color palette that suits the tone of the floors and walls and accent them with complementary colors. Lastly, consider any synergies between decorative pieces – an item from the living room might perfectly accentuate something from one of the bedrooms. You want to present your home as being aesthetically pleasing and “move-in ready”. If a home appears move-in ready then buyers may pay more for it.

The idea behind staging is to present your home in the best possible light to attract buyers. Whether or not you choose to use the services of a professional stager is up to you, however having an objective pair of eyes review your handiwork will always be an asset when preparing your home to sell.



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