EXIT Realty Brokers and Agents Have Completed 3,210 Sales, and Are Managing Nearly 300,000 Prospective Buyers & Sellers

Market LeaderKIRKLAND, WA–(Marketwire – February 2, 2011) – Market Leader (NASDAQ: LEDR), an innovator in online marketing and technology solutions for real estate professionals, announced that through their Approved Supplier partnership with EXIT Realty, EXIT Associates have reported more than $571 million in closed real estate transactions to date using Market Leader. This success is being led by the more than 100 EXIT brokers that are using the company’s RealtyGenerator product to close more deals, grow their market share, and recruit and retain agents.

"I use RealtyGenerator in every aspect of my business — from recruiting more agents to making my business more profitable," said Susan Ebert, founder of EXIT Twin Advantage Realty in Murrieta, Calif. "Over the last four years, RealtyGenerator has consistently accounted for over 60 percent of our total transaction volume."

In addition to the 3,210 closed deals to-date, these agents are managing an additional 294,000 future buyers & sellers in their pipelines.

"We’re very excited to be enabling this significant success for EXIT Realty brokers and agents nationwide, and look forward to continuing these results for even more EXIT professionals as the 2011 home buying season heats up," said Ian Morris, CEO of Market Leader, Inc.

Market Leader’s RealtyGenerator is a profit-generating solution for real estate offices, helping them take market share from their competition and turn the Internet into a profitable new line of business. It includes a host of lead generation, lead management, agent recruiting and management systems, and marketing best practices designed to build strong customer relationships that lead to closed business.

"With RealtyGenerator’s featured partner tools, I can create multiple streams of income," said Tom Charron, owner of EXIT Advantage Realty in Dallas, Texas. "I can generate not only more sales for my agents and the company but also create additional profits from vendor participation."

To learn more about Market Leader and RealtyGenerator, please call 1-800-984-7037 or visit www.marketleader.com.

About Market Leader: Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription-based real estate marketing software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determining house values by address, and providing access to real estate listings, through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

 

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