The Trouble with Sponsoring

By Melanie Robitaille, Sr. Staff Writer and Graphic Designer

Vickie Grimes introduced her first sponsor just over a year after joining EXIT Realty in 2013, and the trouble is, once she started sponsoring, she just couldn’t stop and recently celebrated welcoming her 100th sponsor over the course of her career.

“EXIT Realty most definitely has a unique approach to real estate,” Vickie explained of why she finds it so easy. “It’s a never-ending cycle of personal and professional satisfaction while building positive relationships. Anytime is the right time to talk about the EXIT Formula and sponsoring opportunity. It starts with asking. Agents don’t need to over-complicate it. I’m a great example of how a simple invitation can change a life.”

EXIT Realty’s unique business model provides the opportunity for associates to introduce other real estate sales professionals to the company and benefit financially via a thank you bonus from head office for helping to grow the company.  This introduction is a process known as sponsoring at EXIT.

As a brokerage owner, Vickie values the remarkable opportunity sponsoring creates for building office culture as well as engaged agents. In fact, she uses a systematic approach that helps those she introduces to EXIT come full circle and realize their professional goals of franchise ownership as well. Here’s how it works:

Be where the agents are – Whether it’s real estate schools, associations, or social media groups, be in the room or following conversations and engage. Vickie runs a real estate school, which gives her a great pulse on who would make what she calls a “great EXITeer.”

What to look for – Like-minded individuals who share EXIT’s values of mentoring, sharing, and caring are a great start, but they don’t just have to be in real estate. Vickie looks for professionals, often admin staff or sales agents in other industries who are customer-service driven, but she also finds those active in their communities are a great fit reminding, “it’s not just about real estate sales.”

The mentoring touch – Staying in touch to ensure your sponsors are plugged into EXIT’s resources and their respective offices is natural so you both succeed. Vickie recalls Founder and Chairman, Steve Morris, saying, “Agents who learn more, earn more,” so she always points her sponsors toward the Resource Center, encouraging them to utilize all the amazing tools, tech, and brokerage relationships at their disposal at EXIT.

Go forth and multiply – Vickie says, “I want to be at the top, but I don’t want to be there alone.” With EXIT’s Formula she uses her sponsoring bonuses to buy a franchise, builds agent count through sponsoring (paying expenses via the office income), then sells it to one of the top agents already plugged into EXIT’s five pillars of success.  

EXIT Realty is a company made up of good people with even greater stories. For more EXIT news and editorial like this check out the latest edition of The EXIT Achiever.

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