An overhyped stereotype about millennials is that they’re entitled narcissists who can’t be bothered to do homework, legwork, or even stash a few dollars in the bank. That caricature can be taken apart in many ways—including by research from the Zillow Group Consumer Housing Trends Report, which shows millennial home buyers and sellers are, in fact, extremely motivated. They go on more tours, visit more open houses, do more research on real estate professionals, and fix up their homes at higher rates than older generations.

Millennials are more likely to research and evaluate agents, contractors, inspectors, and other professionals. When looking for an agent, the average millennial seller contacts 2.5 agents before making a decision. Use your expertise to show your millennial home shoppers—who are prepared to do the work themselves—just how valuable your professional guidance can be.

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