And now the disruptors are disrupting themselves

By Tami Bonnell, Co-Chair, EXIT Realty Corp. International

Recently we’ve witnessed a lot of disruptors disrupting themselves. A perfect example of this is Zillow’s announcement that it is ceasing its iBuying operations and reducing its workforce by 25% due to massive losses in that division.  In my opinion, this confirms what many in the industry have been saying for years: automated valuation models are flawed.

And while this move is a significant disruption, the truth is, you cannot disrupt skillset and personalization, both of which are lacking in many iBuyer operations.

This is the experience economy, and home buyers and sellers want and expect a great experience. The consumer has always asked these three simple questions:  Do you care about me? Can you help me? Can I trust you? It is paramount for agents to have that skillset and personalize their service to their clients so they can answer those questions in the affirmative.  

To home buyers and sellers, I say this: It’s much easier to trust a live person.

Your real estate professional can ask about your real estate dreams, where you see yourself in the next one, three, or five years.  They can ask you to paint the picture for them and help them to understand.  The answers to these questions will help them serve you to the best of their ability.

The number one dream for most people is to own their own home.  The mortgage payment for a consumer is, on average, 28% of their gross monthly income. That’s a big investment to turn over to technology or inexperience.

There are no guarantees in this world, but having a skilled consultant on your side who is working directly for you and has your best interest at heart is the smartest decision you can make. 

Get in Touch

Related Articles

A Real Solution Helping Real Estate Professionals in Demanding Times

While the average real estate agent and brokerage pushes through yet another challenging year in the industry, only EXIT Realty continues to...

Leading with Grit, Grace, and an Open Door

With Shelly Howe, Franchisee, EXIT Realty Connect, Brokerage Walk through the doors of EXIT Realty Connect in Milton, ON...

A Place Among the Best in the Business

Long-time leading real estate analysis company RealTrends recently published their 2025 RealTrends Verified rankings and EXIT Realty Corp. International is proud to...

Latest Posts

A Real Solution Helping Real Estate Professionals in Demanding Times

While the average real estate agent and brokerage pushes through yet another challenging year in the industry, only EXIT Realty continues to...

BoldTrail Becomes EXIT Realty’s Newest Premier Partner

EXIT Realty Corp. International is pleased to announce that BoldTrail has become its newest Premier Partner. BoldTrail’s cutting-edge real estate platform brings...

Leading with Grit, Grace, and an Open Door

With Shelly Howe, Franchisee, EXIT Realty Connect, Brokerage Walk through the doors of EXIT Realty Connect in Milton, ON...

iCommission Becomes EXIT Realty’s Newest Premier Partner

EXIT Realty Corp. International is pleased to announce that iCommission has become its newest Premier Partner. iCommission is a financial empowerment platform...

EXIT Success Realty Hosts 1st Annual Break the Silence Fundraiser

Domestic violence affects countless individuals and families, often leaving survivors with emotional, financial, and physical scars. Voices Against Domestic Violence (VADV) provides...