Be a Noticer

By Annette Anthony, Director of Technology Engagement

When was the last time you noticed the good, those doing good, or where you could sprinkle more good? I pride myself on being what I call a “noticer” and leverage this habit daily. It can be both a blessing that opens doors of opportunity and yet a challenge because, for me, it never seems to switch off. The reason I’m addressing this topic is because I’m hoping each of you reading this can activate your “noticer” mode, because we need it right now more than ever.

What does being a noticer do for you? It heightens your awareness of your surroundings, creating an opportunity to connect with others in various ways. It can even deepen your first meeting with someone. For example, before making a call and speaking with someone for the first time, I take a moment to gather information from the internet. I look for something personal, a commonality, or something significant to them. Personal details might include information about their family, interests, or hobbies. Then I look for common ground which could look like shared roles as a parent, having a spouse or life partner, owning pets, having a military background, or enjoying cooking. Alternatively, it might be something they’re proud of, like their tenure in a profession, community service, or helping others. All this information helps warm my conversations, making them more engaging because the other person is often surprised by how much I already know.

Another instance of being a noticer that I use in my professional routine is when talking to franchisees or associates. I go straight to the internet for a couple of reasons. Firstly, I want to see what the consumer sees. I check profiles for any issues, ensuring their bio and pictures are displayed correctly. If there’s an issue, I immediately involve our Franchise Support team to fix it. Secondly, I analyze their office’s engagement using our tools. If I notice a gap, I bring it up in our conversation. While they may already be aware of it, addressing it together ensures they formulate a plan and can get back on track.

Ultimately, the genius of being a noticer isn’t just in me seeing who people are, it’s in the way it helps those around me feel genuinely seen. It shows the time taken and effort put in to truly SEE people even when they might not see it for themselves. Anyone can be a noticer, and you can implement noticing in every personal and professional relationship or contact you have in your life. So, if you want to become a noticer and create a more connected world, consider these ideas:

  1. Practice Mindfulness
    Focus on the present and being present by avoiding distractions and being fully engaged in the moment.
  2. Develop Curiosity
    Cultivate curiosity by asking questions as it sharpens observation skills and makes you more perceptive.
  3. Create Gratitude Habits
    Establish daily or weekly habits that prompt you to notice and appreciate your surroundings.


Remember, becoming a noticer is about adopting a mindset and lifestyle that values observation. Over time, with consistent practice, it becomes a natural part of your approach. It’s not about perfection through practice; it’s about making it a permanent part of who you are.

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  1. I love this! Thank you so much for the information. I definitely want to implement this in my daily life, in every area!

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