Build Your Real Estate Business Through the Power of Giving

A commentary by EXIT Realty Premier Partner, Endless Vacation Rentals®.

Did you know that 39% of sellers who used a real estate agent found their agent through a referral by friends or family, and 24% used the agent they previously worked with to buy or sell a home, according to the 2018 National Association of REALTORS® Profile of Home Buyers and Sellers?

Clearly, repeat and referral business are important to REALTORs®, and closing gifts can be an excellent way to tap into that segment. That’s because first—and most importantly—it allows you to demonstrate your sincere appreciation to your clients for their business. Second, it’s a great way to stay top of mind, which can lead to referrals in the future by expanding your sphere of influence. Money that you spend on a closing gift now can generate future business, which in the long run may cost you less than the marketing you’d need to acquire new clients.

It’s not always easy to pick a gift that truly reflects your genuine appreciation, and every agent has a different price point and idea of what’s appropriate. Whatever your situation may be, a closing gift is a step that should not be skipped in the real estate transaction. A memorable closing gift can help you form connections, build relationships, and create lasting memories. It can also feature your brand logo, which can serve as a helpful marketing tool.

Closing gifts should be personal, memorable, convenient to use, and timeless instead of trendy. By personalizing your gift, you’re showing that you value each individual relationship. When its timeless, you create a lasting memory that exists long after the real estate transaction is over. Clients may then reference your thoughtfulness to friends and family, which can help keep you relevant in future conversations and expand your referral network organically.

Closing gifts are a great way to follow up with your clients once the transaction is completed and they are settling into their new home. It can serve as both a closing gift and housewarming gift, reminding clients that they’re more than just a business transaction.

Popular closing gifts include:

  • Gift cards and gift baskets
  • Wine
  • Personalized decorations for your clients’ new home
  • Potted plants

Another option is the gift of travel. Resort Vacation Certificates (RVC) is a distinctive closing gift that is timeless, memorable and personal. Redeemable for a 7-night vacation stay (accommodations only) in select destinations and affiliated resorts around the world. The certificate can be personalized with your client’s name, as well as a heartfelt personalized message from you that includes your logo.

EXIT associates can check out RVC by Endless Vacation Rentals in the EXIT Marketplace on the Resource Center to learn more and get the special validation code for discount pricing.

Get in Touch

Related Articles

DirectOffer Becomes EXIT Realty’s Newest Premier Partner

EXIT becomes the first national real estate organization to adopt DO AudioToursTM, the patented feature that allows home shoppers to listen to...

RateMyAgent® Becomes EXIT Realty’s Newest Premier Partner

EXIT Realty Corp. International is pleased to announce that RateMyAgent® has become its newest Premier Partner. RateMyAgent® is...

Connect1Hub Becomes EXIT Realty’s Newest Premier Partner

EXIT Realty Corp. International is pleased to announce that Connect1Hub has become its newest Premier Partner. Connect1Hub’s mission...

Latest Posts

Jennifer Britain and the Spirit of EXIT Team Up for Pup Crawl 2022

By Jennifer Britain, Deal Administrator, EXIT Realty Matrix, Brokerage The CNIB’s (Canadian National Institute for...

When There’s No Plan in Place

By Melanie Robitaille, Sr. Staff Writer & Graphic Designer No two real estate transactions are...

Setema Gali Featured Speaker at EXIT Realty’s 2022 Convention

EXIT Realty Corp. International is thrilled to be welcoming associates to Florida for its 2022 Convention this October. ...

The Business of Belonging

By Melanie Robitaille, Sr. Staff Writer & Graphic Designer We’ve all felt that awkwardness of...

Best Pool Accessories for Homeowners Who Love Poolside Living

Summer provides the perfect time to get outside and be by the pool. When you can share moments...