Some say volume is what pays real estate professionals — not price. Sure, some transactions are naturally wired the opposite way, but most successful agents agree keeping a steady flow of listings is a good strategy.
Shaly Dhanjal, Sales Representative with EXIT Realty Consultants in California, and recent inductee into EXIT Realty’s Million Dollar Circle, recommends trying to keep six listings at any given time, while balancing 15 ongoing buyer transactions. She swears by Listings2Leads.com for advertising as well as HomeSnap for visibility in her marketplace, and here are other ways this top earner works to keep the volume turned up in her business.
AMPLIFYING EFFORTS:
- Actively engage with the community by hosting and sponsoring events to significantly boost visibility among potential buyers and sellers
- Proactive community involvement strengthens presence and fosters valuable connections
AUDIENCE REACH:
- Send personalized, handwritten notes and organize impactful client pop-by visits
- Door-knock in prime neighborhoods of interest
- Host mega open houses to bring together more interest and potential business
- Utilize tech for streamlining marketing, enhancing property presentations, and expanding reach
- Prioritize personalized communication, understanding client needs, and service beyond automation
CHART TOPPING
- Exceptional client service, unwavering integrity, and ethics are true, professional differentiators
- A good track record of successful transactions, and endorsements from previous clients help win listings -Marketing to buyers by showcasing a comprehensive marketing plan, competitive pricing, and a strategic approach to highlighting a property’s unique features
- Working with sellers: emphasize a property’s value, negotiate terms favorable for them, and leverage high demand to secure the listing at a favorable price
WHEN TO REMIX
- When listings linger show commitment and adaptability by reassessing marketing and pricing
- Whether it’s your expired listing or someone else’s coming to you, approach it with transparency, empathy, and a clear plan for revitalizing its appeal
- Maintain an extensive database of local buyers to strategically target potential new interest for expired listings
To read more stories like this to help navigate the new frontiers we’re facing in the real estate industry text ACHIEVER to 85377 for a free copy of The EXIT Achiever magazine.
