Ed is a real estate agent who places a For Sale sign on Mr. and Mrs. Smith’s front lawn in a scene repeated by thousands of agents across North America every day. But Ed’s sign is different. On Ed’s sign, potential buyers see a message prompting them to use the same satellite technology used by a car’s GPS system to instantly receive information about the details of the home.
EXIT Realty Corp. International today announced that it is providing geolocation Smart Sign™ technology to every agent in the EXIT system free of charge to market real estate listings for sale across the U.S. and Canada. When an interested buyer sees an EXIT Realty lawn sign and texts EXIT to 85377, the system uses the geolocation positioning of the buyer’s mobile phone to determine about which of EXIT’s thousands of listings he or she is texting, and then instantly returns information about the listing to the palm of his or her hand.
“Geolocation Smart Sign™ technology turns the lawn sign I’ve used for 30-plus years into an active marketing tool,” says “Special” Ed Haraway, Broker/Owner of EXIT First Realty in Bowie-Crofton, Maryland. “It’s my job to aggressively market every listing and having an edge like this puts property information like price, photos and a direct connection to my cell phone literally into the hands of a potential buyer right when they are in front of the home. My sellers love it too because they see the impact of immediate buyer interaction and see their home being marketed 24/7. Using this system really differentiates me from other REALTORS® when I meet with sellers on a listing appointment because I can show them instantly how effective the system is.”
“Consumers are used to using geolocation every day in tools like digital maps,” said Tami Bonnell, CEO, EXIT Realty Corp. International. “Buyers want property information when they see the house and they don’t necessarily want to talk to an agent right away. With EXIT’s Smart Signs™ they can instantly receive property information as easily as sending a text. AT EXIT, all of our technology is accessible on all devices, all screens, all the time. Our technology is future-proof.”