After fewer than 18 months since its launch, EXIT Realty Corp. International’s EXIT Ad Center was recently named Best in Class by Facebook.
More than 15 million impressions and more than 50,000 leads have been delivered through EXIT’s enterprise relationship with the social media giant. The partnership means EXIT has insight into their algorithms that aren’t available through native Facebook advertising, resulting in better targeting and best practices and therefore more and better quality leads for EXIT Associates.
According to Scott Shapiro, Client Partner, Industry Relations with Facebook, EXIT Ad Center has, “the tools and strategy Facebook feels will deliver success to you and your business.”
Fifty percent of Rob Dipiero’s business comes as a result of the EXIT Ad Center. “Over the past year I’ve generated over 1,000 contacts from the EXIT Ad Center and I’ve branded myself to more than 341,000 people during that time,” he said. Inspired by his personal success with the tool, Rob developed a program for EXIT Realty Specialists where he serves as manager to help new agents start producing right away. They now attribute one extra deal per month to participating agents as a result of leads generated through EXIT Ad Center.
While the majority of Associates use the EXIT Ad Center to market property for sale, advertising options reach far beyond listings, including events, branding and positioning EXIT as the right choice for real estate professionals considering a change in brokerage.
“We had a lot of leads that came just from the first month of ads,” said Vincent Ekuban, Broker/Owner of EXIT Realty Enterprises. “I already have four agents who I’ll be sponsoring as a result of this ad. I’m very excited to continue running the ads and I love how it’s automated. The return on investment is significant.”
EXIT Associates can find out more about EXIT Ad Center in the Resource Center
