Beyond Days-On-Market: The Importance of Accurate Real Estate Market and Industry Knowledge

A commentary by Tami Bonnell, CEO, EXIT Realty Corp. International

The times they are a-changin’. It was true for Bob Dylan in 1964 and it’s true for the real estate industry in, well, always.

If you commit to a career as a professional real estate agent, it is vitally important to stay apprised of market and industry changes. Your continuing education cannot simply be the classes you are required to take to maintain your license; you must keep your finger on the pulse of changes at an international, national, state, local, MLS and community level to position yourself as an expert.

As of July, 2018, the Federal Home Loan Mortgage Corporation (Freddie Mac) offers a great new opportunity for first time home buyers; the HomeOneSM Mortgage. Qualifying buyers of single-family homes, including townhouses and condos, can put just 3% down with no borrower or income limits. As an agent armed with this knowledge, you might be able to pull more people “off the shelf” and put them into their first home. Freddie Mac offers information for real estate pros here and you can sign up to receive regular updates here.

You may not know about the Investing in Opportunity Act. In the United States, one pays tax on the capital gains realized from the sale of expensive works of art, stock, a business, or the sale of real estate. Under the Investing in Opportunity Act, qualifying individuals can defer paying tax on their capital gains for seven years if they invest in specific economically-distressed communities identified as Opportunity Zones.  It isn’t necessary to live in an Opportunity Zone, only to invest in a Qualified Opportunity Fund. When you invest in those market places the capital gains tax is deferred for seven years and reduced by 15%. If the investment is held beyond 10 years, the investor permanently avoids capital gains taxes on any proceeds from the Opportunity Fund investment. There is no telling how long this window of opportunity may last.  Real estate agents with clients who are selling or buying businesses or commercial and/or investment real estate should learn more. The Investing in Opportunity Act is a chance for clients who are realizing a large gain because of high sales prices to do some good by investing in distressed communities, and it is a transaction or referral opportunity for the real estate professional.

During a speaking tour where I addressed seven audiences of real estate professionals over three days, I asked if they were aware of the resources available on FreddieMac.com and the Investing in Opportunity Act and almost no one raised their hand. Chances are you are neither a tax accountant nor a mortgage broker, so you should consult a professional for more information on the opportunities discussed here and you should always advise your clients to do the same. But you are a real estate professional, and your role is knowing that these opportunities exist, so you can point your clients in the right direction. Your clients count on you to know what’s going on, not just in their neighborhood, but industry-wide.

Staying connected with your Dirty Dozen (a group of trusted advisors who work on the real estate industry but not in it) might open a window of opportunity leading to new stream of business. If you are well-liked, well-respected, knowledgeable and first-in to deliver information to your clients, you will be treated like the professional you are and the business will follow.

Get in Touch

Related Articles

Seven More New Markets Opened Under the EXIT Realty Banner

Tami Bonnell, Co-Chair of EXIT Realty Corp. International, today announced that EXIT Realty’s expansion across the US continues with seven more new...

Administration Matters

By Sharron Richardson, VP Broker Services, EXIT Realty Corp. International April 24, 2024 is Administrative...

From Train Conductor to Closing Hundreds of Real Estate Transactions Annually

Kyle Johnson, Sales Representative with EXIT Realty Associates in Dieppe, NB, did just that. Joyce Paron, CEO of EXIT Realty Corp. International,...

Latest Posts

Utah Honor Flight gets Support from EXIT Realty Success’ James Gedge and the Spirit of EXIT

“Utah Honor Flight is a local group that facilitates taking Veterans of the United States Military to visit...

Dierks’ $10 Drive to the Finish Line to Build Carter Sports Park

By Julie Limbaugh, Sales Associate with EXIT Realty of the Smokies, Kodak, TN My husband,...

Seven More New Markets Opened Under the EXIT Realty Banner

Tami Bonnell, Co-Chair of EXIT Realty Corp. International, today announced that EXIT Realty’s expansion across the US continues with seven more new...

EXIT Realty Central Aids an Achievable Dream with the Spirit of EXIT

“We have a charitable committee at EXIT Realty Central where I presented An Achievable Dream (AAD) to them...

Larry “Love” Gardner and the Spirit of EXIT Support the Salvation Army of East Northport

“This is my 39th year as Bell Captain for the Salvation Army. We raised lots of money over...